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Oil, Gas, Petrochemical and Energy Field Specialized Channel

BP Launches New App for Paying at the Pumps

The BPme app allows customers to pay for fuel using their smartphone from within their car.

BP has announced the national rollout of a new mobile app for paying at the pumps.

The BPme app allows customers to pay for fuel using their smartphone from within their car.

According to the energy giant, it will be of use to customers on the go and those reluctant to leave children or other precious cargo in the car while they go in-store to pay.

The app has been developed as part of a digital transformation by the company, and the app is currently available at over 500 BP sites in the UK, with more being added weekly.

Nicola Grady Smith, BP’s  head of retail UK, said: “BPme is making refuelling easier, faster, and more convenient than ever before. We are pleased to be able to give our customers a little bit of time back in what is their already busy day.

“As part of BP’s digital transformation, BPme is the first step in changing the ways we interact with our customers. It will allow us to engage with drivers in a more direct and personal way and enable us to enhance our communications with the individual customer.”

The app does not change BP’s site policy of mobile phone usage at its garages – customers can use the phone safely within their vehicle with the engine switched off.

 

News Code: 
12018
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